ABOUT ME - Raf Peeters: toy and puzzle designer

 

CV Raf Peeters

  1. born in 1971 in Lier, Belgium.

  2. 1994: graduated from SHIVKV-Genk with a Master in Industrial Design

  3. 1994 - 1998: worked part-time as a teacher at BuSO Mechelen a school for children with special needs

  4. 1997 to present: Product Manager at Smart nv

  5. Married to Jeannine Vrins; we have 2 sons, Lieven and Karel.


Hobby's

• With 2 jobs and 2 children there is not much time left for a decent hobby. But I shouldn't complain because I am getting paid to play games!


Favorite movies

(probably because they all have something to do with mazes and secret doors):

  1. Underground

  2. Being John Malkovich

  3. Monsters & Co

Raf Peeters:

I am a product manager and toy designer at Smart, a Belgian toy company. Most of my work involves the development and preproduction of quality toys, brain games and logic puzzles for kids and adults. Finding the right form and material for a concept, designing logos and boxes etc for a product and communicating with factories and printers is all part of what I do. My work’s only finished when the final product is on the market.


Toy collections I’ve worked on so far are:

SmartWood (2002-2004) Educational wooden toys with a new twist



SmartGames (1999 to present)

One player games with different challenges of progressive difficulty.


SmartMax (2010 to present)

Giant, high quality, magnetic construction toys.

I also have a small company, OKER, that I run with my wife Jeannine Vrins. Together we work on inventing new concepts, some of which are developed by Smart and me for the Smart Games collection. This is my real passion, so I’ve devoted a separate webpage to it: see more here.


My wife, Jeannine Vrins is also a designer and ceramist. You can find more information about her work here. Or you can visit her online-shop on Etsy to buy handmade ceramics.









Awards:

Packaging for bottles (school project)

• Silver student oscar: 1994 Belgisch Verpakkingsinstituut


Gotcha, wooden toy (one of my graduation projects)

• Aanmoedigingsprijs Vormgeving Provincie Limburg 1994.


BeadBabies (for SmartFrames)

Belgian Toy Federation: Toy of the Year 2000 (Belgium)


GoGetter (for SmartGames)

Belgian Toy Federation: Toy of the Year 2002 (Belgium)

• Dr Toy’s Best Vacation Product 2000 (USA)

Parent’s Choice Recommended 2000 Award (USA)

• Toy of the Year - Parenting magazine (USA)

• Seal of Approval 2000 - National Parenting Center (USA)

  1. Educational Toy Star Award 2006 (China).jpg

  2. МОО "Экспертиза для детей ( IPO, "Examination for Children): Gold Award 2008 (Russia).jpg

  3. ITSA Best Game Award 2008 (Australia)

  4. Best Puzzle Runner-Up 2009: GAMES Magazine (USA) for Cat & Mouse, Mummy Mystery

  5. Puzzle nominee 2011 (GAMES Magazine USA) for Prince & Dragon


Hide & Seek - Pirates (for SmartGames)

  1. CTTC three star rating 2007 (Canada)

  2. Highest Recommendation 2007 (Canada): Protégez-Vous Magazine

  3. Parents Choice Gold Award 2008 (USA)

  4. “BEST BET AWARD” 2007, CTTC (Canada)

  5. МОО "Экспертиза для детей ( IPO, "Examination for Children): Gold Award 2008 (Russia).jpg

• The Ombudsman for Children, Main Prize Winner category: Toys for 7-12 year (Poland) 2009


Hide & Seek - Safari (for SmartGames)

Good Toy Foundation: nominated "Toy of the Year 2006 (The Netherlands)

• Good Toy Guide Award 2006 (UK)

• Hamleys :”The Toy That makes You Turn Off Your TV “AWARD 2006 (UK)

  1. Best Puzzle Nominee 2009: GAMES Magazine (USA)

  2. МОО "Экспертиза для детей ( IPO, "Examination for Children): Gold Award 2008 (Russia).jpg

  3. The Ombudsman for Children, Main Prize Winner category: Toys for 7-12 year (Poland) 2009

  4. Toy of the Year 2011, category of educational toys and games (Czech Republic)


Camouflage - North Pole (for SmartGames)

• Seal of Excellence 2007 (Canada): Protégez-Vous Magazine

• CTTC three star rating (Canada)

• Nomination Hamleys Toy of the Year 2006 (UK)

• Good Toy Award 2006 (UK)

• Best Puzzle Nominee 2009: GAMES Magazine (USA)

  1. Dr Toy's Best Vacation Product 2007 (USA)

  2. МОО "Экспертиза для детей ( IPO, "Examination for Children): Gold Award 2008 (Russia).jpg

  3. The Ombudsman for Children, Main Prize Winner category: Toys for 7-12 year (Poland) 2009

  4. Gold Award, Best Toy Guide 2011: Right Start Magazine (UK)


Tower of Logic - Inferno (for SmartGames)

•  Best Puzzle Nominee 2009: GAMES Magazine (USA)


Airport Traffic Control (for SmartGames)

• The Ombudsman for Children, Main Prize Winner category: Toys for 7-12 year (Poland) 2009

  1. AGA Award Winner 2007 (Australian Games Association)

  2. Best Puzzle nominee 2010 (GAMES Magazine USA)


CastleLogix (for SmartGames)

Good Toy Foundation: nominated "Toy of the Year 2007” (The Netherlands)

  1. Finnish Toy Association: Game of the Year 2009 (Finland).jpg

  2. Mam Dziecko (I Have A Child Magazine): Superproduct 2009 (Poland).jpg

  3. Main Prize Winner “A child’s Friendly World” 2010, age 3-7 years (Poland):Dyplom.jpg

  4. 6/6 rating (Highest Recommendation) Protégez-Vous Magazine (Canada)


Camelot JR. (for SmartGames)

  1. Seal of Excellence 2008 (Canada): Protégez-Vous Magazine

  2. Trophées Flip (catégorie enfance) 2008 (France)

  3. Super trophées Flip (toutes catégories) 2008 (France)

  4. ITSA Best Game Award 2009 (Australia)

  5. Mam Dziecko (I Have A Child Magazine): Superproduct 2009 (Poland).jpg

  6. Main Prize Winner “A child’s Friendly World” 2010, age 3-7 years (Poland):Dyplom.jpg

  7. Practical preschool award 2011, Toys & Games age 3-5, Overall Winner (UK)

  8. Best Toys and Games 2013 Holiday List (Toys are Tools USA)


RoadBlock (for SmartGames)

  1. Good Toy Foundation: Winner "Toy of the Year 2008” (The Netherlands)

  2. Guldbrikken: Nominated Toy of the Year 2009 (Denmark)

  3. Best Puzzle nominee 2010 (GAMES Magazine USA)

  4. Best Toys and Games 2013 Holiday List (Toys are Tools USA)


Alcatraz (for SmartGames)

  1. Best Puzzle Runner-up 2011 (GAMES Magazine USA)


MetroVille (for SmartGames)

  1. Best Puzzle nominee 2011 (GAMES Magazine USA)


Day & Night (for SmartGames)

  1. Mam Dziecko (I Have A Child Magazine): Superproduct 2009 (Poland).jpg

  2. Seal of Excellence 2011 (Canada): Protégez-Vous Magazine

  3. Main Prize Winner “A child’s Friendly World” 2010, age 3-7 years (Poland):Dyplom.jpg

  4. First Prize “Grand Prix 2011”, Best product on Toy Fair Prague (Czech Republic)

  5. Silver Award, Best Toy Guide 2011: Right Start Magazine (UK)


Titanic (for SmartGames)

  1. Best Puzzle nominee 2011 (GAMES Magazine USA)


SmartCar (for SmartGames)

  1. Good Toy Foundation: nominated "Toy of the Year 2010” (The Netherlands)

  2. Guldbrikken: nominated “Toy of the Year 2010” (Denmark)

  3. Belgian Toy Federation: “Toy of the Year 2010” (Belgium)

  4. 6/6 rating (Highest Recommendation) Protégez-Vous Magazine 2011 (Canada)

  5. Nominated “Deutscher Lernspielpreis 2011 in der kategorie ab 3 Jahre” (Germany)


Chicken Shuffle (for SmartGames)

  1. 6/6 rating (Highest Recommendation) Protégez-Vous Magazine  2011 (Canada)


Anaconda (for SmartGames)

  1. Best Puzzle nominee 2012 (GAMES Magazine USA)


Hide & Seek - Canada, special version of Pirates (for SmartGames)

  1. 6/6 rating (Highest Recommendation) Protégez-Vous Magazine 2011 (Canada)


Penguins on Ice (for SmartGames)

  1. Guldbrikken: nominated “Toy of the Year 2011” (Denmark)

  2. Oppenheim Toy Portfolio Platinum Award 2011 (USA)

  3. National Parenting Publications Awards Honors 2011 (USA)

  4. Toy of the Year 2011 (Belgium)

  5. Consumer Label 2011, category “girls”, selected by the visitors of the Toy Museum (Belgium)

  6. Best Puzzle Runner-Up 2012: GAMES Magazine (USA)

  7. 2011 People’s Play Awards Nominee, category “Puzzles”: Timetoplaymag.com (USA)

  8. 6/6 rating (Highest Recommendation) Protégez-Vous Magazine 2012 (Canada)

  9. CTTC Best Bet Award 2013 (Canada)

  10. Toy of the Year 2012, games category and overall winner (Czech Republic)

  11. Winner of Creative Child’s 2013 Game of the Year Award (USA)


Trucky 3 (for SmartGames)

  1. Good Toy Foundation: nominated "Toy of the Year 2011” (The Netherlands)

  2. Oppenheim Toy Portfolio Platinum Award 2011 (USA)

  3. National Parenting Publications Awards: Gold Award 2011 (USA)

  4. Fun Award 2011 girls age 3-6 (Belgium)

  5. Gold Medal, Toy and Games Fair  2011 in Łódź (Poland)

  6. 6/6 rating (Highest Recommendation) Protégez-Vous Magazine 2012 (Canada)

  7. Seal of approval Winner Spring 2012: National Parenting Center (USA)

  8. Parents’Choice Award Spring 2012 Games USA:Silver Honor

  9. Toy of the year 2012 (puzzle), recommended by child psychologists (Russia)


Troy “extra muros” (for SmartGames)

  1. Good Toy Foundation: nominated "Toy of the Year 2011” (The Netherlands)

  2. Guldbrikken: Winner “Toy of the Year 2011” (Denmark)

  3. Best Puzzle nominee 2012 (GAMES Magazine USA)

  4. Major Fun Award 2012 (USA)

  5. Parents’Choice Award Spring 2012 Games USA: Silver Honor


IQ-Twist (for SmartGames)

  1. Best New Puzzle 2012 (GAMES Magazine USA)

  2. Parents’Choice Award Spring 2012 Games USA: Recommended


SmartMax (magnetic discovery toys)

  1. Editors’ Recommended Specialty Toy, TDmonthly Magazine

  2. Toy of the Year 2010 (Netherlands)

  3. Dr. Toy’s 2011 Best Picks Children’s Product Award (2011)

  4. Seal of approval Winner Spring 2012: National Parenting Center (USA)

  5. Parents’Choice Award Spring 2012 Toys: Silver Honor (USA) for SmartMax Stunt

  6. Top Fun Award Winner Spring 2012: Tillywig Toy Awards (USA)

  7. Creative Child Magazine USA: 2012 TOP TOY OF THE YEAR AWARD (Builder Construction Toys category) for SmartMax Flower Palace

  8. Creative Child Magazine USA: 2012 PREFERRED CHOICE AWARD (Builder Construction Toys category) for SmartMax Racers, SmartMax Express, SmartMax Airborne and SmartMax Drive 'n' Fly

  9. Toy of the Year 2012 (Belgium) for Flower Palace

  10. Dr. Toy’s “Best Picks Children’s Products for 2012” award for Flower Palace

  11. PAL AWARD 2013 for Flower Palace (USA) and Tommy Train

  12. Winner of Creative Child’s 2013 Game of the Year Award (USA) for SmartMax BASIC 25

  13. Seal of Approval Winner , The National Parenting Center (USA), Holiday 2013 for SmartMax Build & Light

  14. COZI 2013 Best Children's Products: Toys and Puzzles: GOLD WINNER for SmartMax Lighthouse


Bill and Betty Bricks (for SmartGames)

  1. Seal of approval Winner Spring 2012: National Parenting Center (USA)

  2. Top Fun Award Winner Spring 2012: Tillywig Toy Awards (USA)

  3. Gold Award: Oppenheim Toy Portfolio 2012 (USA)

  4. Guldbrikken: nominated “Toy of the Year 2012-2013” (Denmark)

  5. Creative Child Magazine USA: 2012 GAME OF THE YEAR AWARD (Construction Games category)

  6. Toy of the Year 2012 (Belgium)

  7. Parents’Choice Award Fall 2012 Toys: Silver Honor (USA)

  8. CTTC Children’s Choice Award 2013 (Canada)


IQ-Fit (for SmartGames)

  1. Parents’Choice Award Spring 2012 Games USA: Silver Honor

  2. Creative Child Magazine USA: 2012 SEAL OF EXCELLENCE AWARD (Kids Games category)

  3. Best Puzzle Nominee 2013 (GAMES Magazine USA)


AquaBelle (for SmartGames)

  1. Parents’Choice Award Spring 2012 Games USA: Approved

  2. Creative Child Magazine USA: 2012 GAME OF THE YEAR AWARD (Games for Girls category)


Bend-it (for SmartGames)

  1. Guldbrikken: nominated “Toy of the Year 2012-2013” (Denmark)

  2. Major Fun Award 2013 (USA)

  3. Best Puzzle Nominee 2014: GAMES Magazine (USA)


Temple Trap (for SmartGames)

  1. Creative Child Magazine USA: 2012 SEAL OF EXCELLENCE AWARD (Kids Games category)

  2. Best Puzzle Runner-Up 2014: GAMES Magazine (USA)


Bunny (peek a) Boo (for SmartGames)

  1. Tillywig Top Fun Award Spring 2013 (USA)

  2. The Toy Insider’s Honor Spring 2013 (USA)

  3. 4,5 stars Editors’ Ranking by Timetoplaymag.com (USA)

  4. Dr. Toy’s Best Green Children’s Products Award winner 2013 (USA)

  5. Parents’Choice Award Spring 2013 Games (USA): Silver Honor

  6. Astra Best Toy for Kids Winner 2013 (USA)

  7. Winner of the Toy of the Year 2013 (Guldbrikken) in the category “Puzzles” (Denmark)

  8. 21 Best Toys for Kids 2013, Beaumont Enterprise (USA)

  9. Toy of the Year Belgium 2013

  10. Nominated “Toy of the Year 2013 (Netherlands)


Vikings (for SmartGames)

  1. Tillywig Brain Child Award Spring 2013 (USA)


IQ-Link (for SmartGames)

  1. Nominated “Toy of the Year 2013 (Netherlands)

  2. Best Puzzle Nominee 2014: GAMES Magazine (USA)


Back 2 Back (for SmartGames)

  1. Best Puzzle Nominee 2014: GAMES Magazine (USA)

  2. Oppenheim Toy Portfolio Gold Seal Award 2013 (USA)


Angry Birds On Top

  1. Seal of approval Winner Fall 2013: National Parenting Center (USA)


SmartGamesLive.com

  1. Summer 2013 Smart Media Award: Academics’ Choice (USA)


City Maze

  1. Seal of approval Winner Spring 2014: National Parenting Center (USA)



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SmartPlanet (1998)

A collection of glow-in-the-dark stickers.



SmartFrames (1998-2004) Classic wooden toys with wires and beads.



Speedies

Simple wooden vehicles for very young children.

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